What Is Automation? And Why You Need It ASAP!

Sam Siam
6 min readAug 8, 2022

If you are a business owner who believes that automation entails the replacement of human workers with high-tech robots, it’s time you stepped up your workflow practices and learn more about the benefits of automation today. Any small business owner is more than likely already utilizing some automation technologies in both their personal and professional lives. The power of automation is already at work in your business if you utilize software such as G Suite, Zendesk, Hootsuite, Zapier, or IFTTT.

With automation technology, you can enhance customer satisfaction by increasing responsiveness while lowering expenses as well as enhancing productivity and decreasing delays. Using an automation plan helps you to methodically deploy the correct tools in order to maximize the advantages of these innovations and increase your bottom-line profits.

So, what is automation and why do you require automation solutions to take your business to the next level?‍

What’s Automation?

Simply put, business process automation (BPA) refers to the use of technology in order to automate tasks that were previously done manually by a team of human workers.

A business process is any sequence of activities meant to accomplish a specific purpose, especially those that are repetitive…

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Sam Siam
Sam Siam

Written by Sam Siam

Founder @ Sam Siam Consulting | Growth Marketer, Code Hobbyist & Crypto Enthusiast | Writer @datadriveninvestor